The haute couture house Georges Rech invites itself to Carrefour

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Maison Georges Rech, which in 1960 invented women's luxury ready-to-wear, invites itself this season to Carrefour. On the program: decorative accessories and bed linen with luxurious accents but at affordable prices. Presentation in pictures of this collection "Synonyme Georges Rech".

An unexpected collaboration that works!

Carrefour, a French group pioneer of the hypermarket concept, has been the European leader in mass distribution for more than 15 years. In contrast, Georges Rech is a luxury ready-to-wear brand that stands out for its accessible side. A true pioneer, it is among the most essential addresses in the Parisian market. The two French brands have teamed up for a collection under the name of "SYNONYME GEORGES RECH" in order to offer the public silk scarves, bed linen and other decorative accessories.

Chic and decorative accessories Animal motifs are the stars of this ephemeral collection. Zebra, snake, houndstooth accessorize plaids and ultra-soft cushions. The line of bed linen, available in 5 models, brings finesse and chic to the interior while remaining "inexpensive". Also to be discovered, super soft bathrobes for maximum comfort, as well as decorative and scented candles available in 3 models, Pearl, Opal and Lazuli. The "Synonyme Georges Rech" collection is to be discovered on March 10, 2015 in 225 Carrefour hypermarkets.